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Apple is banking on privacy to set its smart glasses apart - The Verge
Business and EconomyBy Terrence O'Brien7/26/20261 min read
They’re expected be revealed next June at WWDC.
✨ Key Highlights
- Apple is reportedly planning to unveil its first smart glasses at WWDC next June, with a launch expected by the end of 2027, according to Bloomberg's Mark Gurman.
- Part of the delay is tied to Apple ensuring its privacy features and messaging are in order before entering a category dominated by Meta.
- Smart glasses, especially Meta's, have drawn controversy over the ability to covertly capture photos and videos, which risks undermining Apple's long-standing privacy reputation.
- Apple is expected to rely on on-device processing and to skip more contentious features such as facial recognition and always-on recording like Meta's "super sensing."
- Gurman believes Apple will also avoid using customer recordings to train its AI models, alongside additional hardware and software privacy protections.
- The company could eventually release a version of the glasses without a camera, or with a camera used solely for sensing that cannot capture photos or video, echoing rumors about its AI-enabled AirPods.