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Apple Stock Falls Nearly 2% Before Earnings as Upgrade Program Launches - Yahoo Finance
Business and EconomyBy Khac Phu Nguyen7/30/20261 min read
Investors are weighing expected double-digit revenue growth against margins, component costs and Apple's new device-leasing strategy.
✨ Key Highlights
- Apple (NASDAQ:AAPL) shares dropped nearly 2% in Thursday's regular trading on July 30, 2026, ahead of the company's scheduled earnings report.
- Analysts anticipate June-quarter revenue rising 15.5% to roughly $108.65 billion, which could mark Apple's strongest growth for that quarter in five years, with estimated iPhone sales growth of 20.8% as the biggest driver.
- Profit is projected to increase 18.1%, though gross margin is expected to slip to about 47.9%, as Apple has kept iPhone prices steady despite higher component costs, making pricing and margin guidance key focal points.
- Investors are also watching Chinese demand and whether the current iPhone cycle can sustain momentum after the expected June-quarter acceleration.
- Apple launched Apple Upgrade, a U.S. leasing program administered by fintech firm Klarna, offering one- or two-year leases for iPhones and Apple Watches and longer terms for Macs and iPads, with options to swap for newer models.
- Monthly payments begin at $17.99 for an iPhone and $11.99 for an Apple Watch; the program could spur more frequent upgrades and boost direct-channel sales, though its financial impact has not been quantified.
This article first appeared on GuruFocus.
Apple (NASDAQ:AAPL), a consumer-technology company producing iPhones, computers and connected devices, fell nearly 2% in Thursday's regular-session trading