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Xbox CEO says the team has one year to start growing again - The Verge
Entertainment and CultureBy Jay Peters, Tom Warren7/30/20261 min read
In a memo obtained by The Verge, CEO Asha Sharma told staff by the end of June 2027, “we will return XBOX to player and revenue growth.” Sharma’s memo follows a major restructuring.
✨ Key Highlights
- Xbox CEO Asha Sharma told staff in an internal memo obtained by The Verge that the company aims to return to player and revenue growth by the end of fiscal year 2027, which runs through June of that year.
- The memo follows a major Xbox "reset" that involved laying off thousands of employees and spinning off four studios, with Sharma promising to bring profits back in line with industry averages.
- Since taking over Xbox in February, Sharma has cited challenges including low accountability margins, rising hardware component costs, an overextended studio slate, and platform infrastructure not built for the competition ahead.
- Part of the strategy includes making titles like Gears of War: E-Day and Clockwork Revolution Xbox console exclusives, with plans for more such exclusives, alongside an ambitious goal to entertain more than a billion people daily.
- Sharma outlined four priorities dubbed the "Four C's" for fiscal year 2027: strengthening the platform led by console (Core), growing games into global franchises (Content), making Minecraft the world's creator platform (Creation), and extending worlds fans love (Connection).
- Progress will be tracked across three stages: returning to growth by the end of FY2027, converting bets into meaningful revenue in FY2028 and FY2029, and scaling successes by FY2030, with an ambition to be halfway to the long-term daily-player goal amid sustained double-digit growth.