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Google basically confirms the Pixel 11 is getting a price hike - The Verge
Entertainment and CultureBy Terrence O'Brien7/25/20261 min read
The Pixel 11 is just the latest victim of RAMageddon as Google all but confirms a price hike.
✨ Key Highlights
- Google's Vice President of Devices and Services, Shakil Barkat, effectively confirmed in an interview with 9to5 Google that the next Pixel phone will cost more than the Pixel 10, largely due to ongoing RAM supply issues tied to the AI data center boom.
- Barkat said the company had "shielded our consumers from supply fluctuations for as long as possible," but that the "economics have fundamentally shifted," adding that Pixel pricing "adjustments" would be "rolled out dynamically to match supply realities."
- The base model Pixel 11 is expected to be priced at $899, though it would come with 256GB of storage rather than the previous 128GB.
- Rumors suggest the Pixel 11 Pro could see its RAM reduced from 16GB to 12GB, reflecting the pressures of the memory shortage.
- The price increases are part of a broader industry trend, with companies including Apple, Nintendo, Microsoft, and Roku all raising prices in response to soaring memory costs.
- Google is scheduled to officially announce its next generation of Pixel devices on August 12th, which should confirm the final specifications and pricing.