How Big Tech Took Over the Upfronts - The Hollywood Reporter
Technology and ScienceBy Alex Weprin, Steven Zeitchik5/18/20261 min read
They were outsiders banging on the door, but YouTube, Netflix and Amazon this year seized the house — and they’re not about to let anyone else in.
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Shortly after Chappell Roan finished her set at YouTube’s upfront presentation in Lincoln Center’s David Geffen Hall on May 13, a couple thousand media buyers and advertisers exited the theater into