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The global memory shortage hits the MacBook Air - TechCrunch
Technology and ScienceBy Anthony Ha8/2/20261 min read
The global memory chip shortage appears to be affecting the availability of Apple’s most popular Mac.
✨ Key Highlights
- A global memory chip shortage, driven by heavy demand from AI companies, is now affecting the availability of Apple's popular MacBook Air, according to Bloomberg's Mark Gurman.
- The shortage had already impacted Apple's more niche machines, the Mac mini and Mac Studio, before spreading to the MacBook Air, with retailers reporting supply is more constrained than ever.
- Customers buying a MacBook Air from Apple's website face waits until the back half of August, and certain configurations won't ship until September.
- To address the crunch, Apple is reportedly raising prices and sourcing memory from Chinese suppliers, while also delaying its back-to-school promotion, which was originally set for June.
- For the first time, Apple's marketing is shifting focus toward the base model MacBook Pro, and its materials now carry the warning that the MacBook Air is "subject to availability."
The global memory chip shortage is affecting the availability of Apples most popular Mac, according to Bloombergs Mark Gurman.
Gurman said the shortage caused by the demands of chip-hungry AI compan