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Pixel Tag pricing leak sets up a direct showdown with Apple AirTag - Android Authority
Technology and Science8/5/20261 min read
A new leak reveals the Google Pixel Tag price and launch date ahead of the Made by Google event, positioning it against Apple AirTag.
✨ Key Highlights
- A leak from Dealabs indicates Google's first official item tracker, the Pixel Tag, will launch in Europe at €34.90, directly undercutting the Apple AirTag's €35 European price.
- If Google maintains similar competitive pricing in the US, the Pixel Tag could retail for around $29, positioning it as a rival to Apple's tracker.
- The tracker is expected to debut on August 12, 2026, at the Made By Google event, alongside the Pixel 11 series and Pixel Watch 5, though an open sale date remains unknown.
- Designed for Android's Find My Device network, leaked renders show a compact puck-style device with a bottom grille housing a built-in loudspeaker.
- The hardware carries model number GA12506 and is expected in at least one colorway called "Fog Light."
- Key questions remain unresolved, including whether the Pixel Tag will support Ultra-Wideband (UWB) for precise directional finding and details about its battery and charging setup, both of which could influence its competitiveness against the AirTag.
- A new leak suggests the Pixel Tag will launch in Europe for 34.90, positioning it directly against the 35 Apple AirTag.
- The Pixel Tag is also said to launch on August 12, 2026, which