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Apple is raising iPhone prices by $100 on all of its old models - The Verge
Technology and ScienceBy Cameron Faulkner9/9/20261 min read
The price increase impacts the iPhone 16, the full iPhone 17 lineup, as well as the iPhone Air.
✨ Key Highlights
- Following Apple's "Surprise and shine" event on September 9, 2026, which unveiled the iPhone Duo and iPhone 18 Pro, the company raised prices by $100 across all of its remaining last-generation iPhone models.
- The iPhone 16, which sold for $699 just last week, now costs $799, while the iPhone 17 with 256GB of storage climbs from $799 to $899.
- The iPhone 17E with 256GB of storage rose to $699 from its launch price of $599, and the iPhone Air increased from $999 to $1,099.
- The base iPhone 18 was notably absent from Apple's September event, with attention focused on its highest-end models starting at $1,199.
- As a result, shoppers seeking a more affordable iPhone now face higher costs than they did just a day earlier.
- The report was written by Cameron Faulkner, a commerce editor at The Verge who rejoined the outlet in May 2025 after a stint at Polygon.