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Apple Set to Make Big Smart Home Push With Siri AI at Center - Bloomberg
Technology and ScienceBy Mark Gurman7/28/20261 min read
Apple Inc., after spending years as a laggard in the smart home market, is preparing a dramatic new push into the category with fresh devices and software.
✨ Key Highlights
- Apple is preparing a major expansion into the smart home market, a category where it has historically lagged behind competitors.
- The push will center on Siri AI, positioning Apple's voice assistant as a core element of its home strategy.
- The company plans to introduce new devices alongside updated software as part of this wave.
- This effort marks a notable shift for Apple after years of a comparatively limited presence in the connected home space.
Apple Inc., after spending years as a laggard in the smart home market, is preparing a dramatic new push into the category with fresh devices and software.
The company plans to kick off this wave of