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Apple's iPhone 18 goes on sale as customers line up at stores worldwide - Fox Business
Technology and ScienceBy Tessa Hoyos, Matthew Kazin9/18/20261 min read
Crowds flocked to Apple stores worldwide for the iPhone 18 launch after the tech giant rolled out advanced camera upgrades, AI photo detection and its new flagship devices.
✨ Key Highlights
- Apple's iPhone 18 Pro and Pro Max went on sale Friday, September 18, 2026, drawing crowds to stores worldwide including locations in New York, London and Edison, New Jersey.
- The iPhone 18 Pro starts at $1,199 and the Pro Max at $1,299, with lease options available through Apple Upgrade; the lineup was unveiled last week alongside Apple's foldable iPhone Duo, which ranges up to $3,000 depending on storage.
- The new Pro models feature a reimagined camera with a DSLR-like aperture that improves low-light performance and depth of field, plus the ability to detect AI-generated photos by creating an unalterable Reference Image stored alongside edited versions.
- The launch introduces an upgraded assistant called Siri AI, powered by Apple Intelligence and running on Google Gemini models, which can pull information from messages, photos and emails, draft communications, edit photos and access past conversations.
- Siri AI was announced in June but delayed until this launch so Apple could refine it before release.
- New Apple CEO John Ternus, who succeeded Tim Cook earlier in the month, visited the company's Fifth Avenue flagship store in Manhattan, posing for photos and signing autographs for customers.
Apple fans eager to get their hands on the latest iPhone crowded stores worldwide on Friday.
The 18 Pro and Pro Max lineup, unveiled last week at Apple's annual event alongside its foldable phone Du