‘Ted Lasso’ Season 4 Opens With 296.6 Million Minutes Watched in Two Days, Apple TV’s Biggest Launch Ever - Variety

"Ted Lasso" Season 4 premiered on Apple TV with 296.6 million minutes watched over Aug. 4-5, making it the biggest launch in Apple TV's history according to Nielsen.
The debut outpaced all previous "Ted Lasso" seasons as well as other high-profile titles like "Severance" and "Pluribus," and was the most-streamed U.S. program on Aug. 5 with over 200 million minutes viewed that day.
Measured in estimated views — total streaming minutes divided by the episode's 42-minute runtime — the premiere reached 7.1 million.
Set three years after Season 3, the new season follows Ted (Jason Sudeikis) as he returns to Richmond to coach a second-division women's football team, with returning cast including Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt and Jeremy Swift.
New additions to the cast include Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.
The series is executive produced by Sudeikis, Hunt, Goldstein, Bill Lawrence and others, developed by Sudeikis, Lawrence, Joe Kelly and Hunt based on IP from NBC Sports, in association with Warner Bros. Television and Universal Television.