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Bills release new alternate "Nickel City" uniform - NBC Sports
WorldBy Mike Florio7/27/20261 min read
The Nikefication of the NFL has continued with a new alternate Bills uniform.
⨠Key Highlights
- The Buffalo Bills unveiled a new alternate "Nickel City" uniform, featuring a gray jersey and gray pants, released July 27, 2026.
- The helmet notably omits the team's traditional buffalo logo, which the article describes as having "spring-football vibes" and comparable to a customized Madden uniform.
- The design was inspired by the Buffalo nickel, a coin minted from 1913 through 1938 that featured a bison, making the removal of the buffalo from the helmet seem contradictory.
- The article frames the release as part of a broader trend of NFL alternate uniforms driven by merchandise sales, positioning it as another opportunity for fans to purchase jerseys.
- It argues the Bills, as a successful team and one of the foundational AFL franchises with an established uniform history, don't need such gimmicks to generate fan interest.
- The piece critiques the aesthetic choice, suggesting the alternate uniform departs sharply from the team's traditional look and heritage.
The Nikefication of the NFL has continued with a new alternate Bills uniform.
The Nickel City combo features a gray jersey and gray pants, along with a buffalo-free helmet that has distinct spring-f