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📖 Read full article→Apple event live: iPhone Duo, iPhone 18 Pro & watches announced - finance.yahoo.com
WorldBy Daniel Howley9/9/20261 min read
Apple (AAPL) unveiled its first foldable phone, the iPhone Duo, and a slew of product updates at its annual fall event at its Cupertino, Calif., headquarters...
✨ Key Highlights
- Apple introduced its first foldable phone, the iPhone Duo, at its annual fall event in Cupertino, California, with the keynote hosted by new CEO John Ternus, who succeeded Tim Cook on Sept. 1, 2026.
- The iPhone Duo features a passport-like book design, opening from a 5.4-inch front display to a 7.6-inch interior screen; Apple calls it its thinnest iPhone when unfolded, with pricing starting at $1,999.
- Apple also unveiled the iPhone 18 Pro and 18 Pro Max, retaining last year's look but adding faster A20 Pro processors with CPU, GPU, and neural engine upgrades, plus a variable mechanical aperture for better light and depth control.
- Battery improvements give the iPhone 18 Pro up to 24 hours of charge and the 18 Pro Max up to 30 hours, alongside new releases including the Apple Watch Series 12, Ultra 4, and AirPods 5.
- Creative Strategies analyst Ben Bajarin expects "very high" demand for the Duo, predicting Apple will sell all it can make and capture 20% to 25% of the foldable smartphone market, though far below iPhone 18 volumes.
- Bajarin credited Apple's software and vertical integration, particularly the animations, as the key differentiator over rival foldables, and noted the roughly $2,000 price is expensive but lower than earlier rumors suggested.
IDC's Francisco Jeromino weighed in on Apple's new foldable phone, the iPhone Duo, as well as multiple product updates at its annual fall event in Cupertino, Calif.
"Each new product adds meaningful